Lee Trink has used nearly his full vocation in the leisure organization. The former president of Capitol Information is now the head of FaZe Clan, an esports juggernaut that is one of the most recognizable names in the wildly preferred phenomenon of aggressive gaming.
Trink sees FaZe Clan as the voice of a new era of shoppers who are acquiring their voice and their identity by gaming — and it’s a voice which is more and more talking volumes in the leisure industry through a clutch of competitive esports teams, a clothes and life style manufacturer and a network of creators who feed the appetites of millions of youthful avid gamers.
As the enterprise struggles with a lawsuit brought by a single of its most well-known players, Trink is hunting to the potential — and placing his sights on new markets and new game titles as he consolidates FaZe Clan’s part as the voice of a new generation.
“The teams and social media output that we generate is all promoting,” he states. “It’s not that we have an over-all marketing and advertising strategy that we then populate with all of these chances. We’re not maximizing all of our brands.”